Man, it's gettin ridiculous. Thirty minutes television includes ten minutes of advertising. Everywhere I look there is an oversized head reminding me that I can be happy if I buy whatever they're holding/drinking/wearing/putting on their face. I can write a loving and affectionate email to my mother, but my last words will always be something unpoetic like 'check out yahoo motors at ....'.
This over-advertising really hit home at last weekends Sumo tournament. The dohyō (ring) is considered so sacred that humble spectators can only go within a few metres. And yet, just before the final match, with the Yokozuna (grand champion) and his opponent already in the ring, about twenty banners were paraded around them advertising mundane 'necesseties' like green tea for the benefit of those present and those watching at home.
Why have we all sold out?
This over-advertising really hit home at last weekends Sumo tournament. The dohyō (ring) is considered so sacred that humble spectators can only go within a few metres. And yet, just before the final match, with the Yokozuna (grand champion) and his opponent already in the ring, about twenty banners were paraded around them advertising mundane 'necesseties' like green tea for the benefit of those present and those watching at home.
Why have we all sold out?
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